Technology improves packaging optimization. The world packaging center is the goal.
release date: Source: Internet editor: lychee Views: 482 copyright and disclaimer
core tip: natural and concise design, packaging rich in green and environmental protection concepts will always win consumers' affirmation, and packaging that emphasizes functionality will also surprise consumers. Through the improvement and optimization of technology, it is just around the corner to realize the localization of high-end packaging equipment. Through the continuous application and promotion of high and new technology, arming and strengthening the overall level of the industry, China will also continue to move forward in the direction of promoting the packaging center of the world's air quality standards
[China Packaging News] natural and concise design, packaging rich in green and environmental protection concepts will always win consumers' affirmation, and functional packaging will also surprise consumers. Through the improvement and optimization of technology, it is just around the corner to realize the localization of high-end packaging equipment. Through the continuous application and promotion of high and new technology, arming and strengthening the overall level of the industry, China will also continue to move towards the direction of the world packaging center
4.3 pigments and additives should comply with the provisions of relevant standards, which in fact will not have a harmful impact on product performance
in the data age, the packaging focus of science and technology should be put first in the development of enterprises
science and technology are the primary productive forces. Only by obtaining innovation in technology can we really improve the production capacity and production quality of the packaging machinery industry. Therefore, scientific and technological innovation should be put in the first place in the development of enterprises
in the era of knowledge economy, service, as the software of product sales, has become more and more important. The traditional pre-sale, sale and after-sales service can no longer meet the increasingly rich and diverse requirements of customers, but will be replaced by a comprehensive service concept. The packaging machinery industry should improve its service quality to maximize the satisfaction of users
The establishment and development of marketing concept is the basis for enterprises to win the market. On the one hand, we use modern information network to grasp market information at the fastest speed and effectively process the information. On the other hand, modern network marketing provides a new and effective marketing model for enterprises, so that enterprise marketing can not only reduce costs and human investment, but also find customers in a larger market range and create a more flexible operation space for enterprisesthe diversified image of packaging takes into account
the quality of packaging is still very far away in China's high-end industry. In the eyes of consumers, it often reflects the quality of products, and the creativity of packaging also reflects the creativity of brands. In fact, the function of product packaging is quite great, not only to show the brand image, but also to promote product sales
the packaging design must conform to the brand temperament and corporate cultural connotation, and the product packaging cannot be separated separately. The product packaging also belongs to a part of the brand image. The enterprise cannot design it alone, but must conform to the overall feeling. With the progress of society, the requirements for packaging design have also begun to change. Now consumers prefer the use of simple, fashionable and generous or antique Chinese elements. Now these packages are more popular and attract consumers
in many packaging, how can you highlight the products and brands of your company from many brands is from the uniqueness of packaging design. Packaging design seems to be just the outer packaging of products. In fact, it is also a problem of displaying corporate culture and brand image. In the eyes of consumers, the quality of packaging often reflects the quality of products, and the creativity of packaging also reflects the creativity of brands. In fact, the function of product packaging is quite great, not only to show the brand image, but also to sell products. Weng Kaimin, the sales manager of EMS automotive industry, introduced the "weight reduction and cost reduction scheme for automotive energy saving - innovation of EMS high-performance materials"; Lizhifeng, high molecular materials engineer of Changchun Fuwei Johnson Controls Automotive Trim System Co., Ltd., made the "latest utilization progress of high molecular materials in automotive interiors"; The theme of Mr. wangzenghui, vice president of sales of Saint Vincent injection molding industry (Suzhou) Co., Ltd. is "hot runner technology in the automotive industry"; The keynote speech of Professor Yan Jianhua, a researcher at the Institute of lightweight structural composites of Donghua University, is "the utilization of woven composites in automotive structural parts"; Liu Jie, a senior engineer of Shanghai Pan Asia Automotive Technology Center, introduced the booster of "manifold, the integrator of engine nonmetallic materials". Enterprises should pay attention to the packaging design of products and create a packaging with distinctive characteristics that has the cultural characteristics of the company and conforms to the brand image
the unchanging conclusion that consumers are God
consumers are God is not groundless
the shape, color, pattern and material of packaging should be able to arouse people's favorite emotions, because people's likes and dislikes play a very important role in buying impulse. Liking also directly comes from the feeling of packaging shape, color, pattern and material. This is a comprehensive psychological effect, which is closely related to the individual and the environment of personal breath. In terms of color, everyone has his own favorite and annoying colors, which of course cannot be forced to be the same, but there are also similarities. For example, most women like white, red and pink, which are called women's colors. The packaging of women's products using white and red can attract women's love. Men like solemn and serious black, which is also called male color. The packaging and black of men's special products can be favored by men, and so on
good impression comes from two aspects. The first is practical, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience, which involves the size, number, beauty and other aspects of the packaging. The same skin care cream can be bottled in large bottles or packed in small boxes. Consumers can choose according to their habits. The same products are beautifully packaged and easy to be selected as gifts by people, and those with poor packaging can only be used by themselves
when the packaging of the product provides convenience, it will naturally arouse the favor of consumers
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